March 26, 2008
"Cause" Effects Marketing
The Millennial research has provided our industry with foundational, insightful information that anyone who is attempting to communicate with today's youth needs to pay attention to. What continues to surprise me is how research that was done over ten-years ago...December 20, 2007
You Look FABulous!
Do you understand the difference between the "Features", "Advantages" and "Benefits" of your products how grasping them and effectively communicating it to the marketplace could radicalize the way you and your customers see your products?June 7, 2007
AND THE AWARD GOES TO…
The Image Group! You like me, you REALLY like me. Well, apparently our people enjoy working at TIG because that’s how you win. Thanks to all the little people who made this possible…...May 9, 2007
Video Killed the Hollywood Star
by Paul Hart It’s here. The day we’ve been waiting for is finally here. For years, I’ve known the time was coming when you, me, anyone could watch video online–and it would go to work like a new Hummer H3...Plays Well With Others
In-house Marketing Departments and Outside Agencies by Steve DePuys Who makes the initial call to an ad agency or marketing consultant? Is it the CEO who is frustrated with the brand his company has developed? Is it the IT administrator...March 2, 2007
Making Search Engines Do Your Recruiting
How advertising on Search Engines helps academic institutions reach target audiences online Article by: Layne Fuller From its beginning in 1998, Internet sales outfits, online mega-stores and other product-focused businesses have used Search Engine Marketing (SEM) advertisements – those little...It’s a Brand, Brand, Brand World
Article by: Dayna Beal, Managing Partner, The Image Group Your directive from the CEO? Develop your brand. Now, don’t be scared, but go ahead and peek outside your office. Do you see what I see? Gap, Gucci, Coca Cola, Herman...February 13, 2007
Exciting Statistics from OWU President Everett Piper
February 4, OWU became the first university in the nation to partner with eBay to auction off a full year of room, board and tuition online....College Tuition for a Penny?
OWU Gains National Attention for eBay Tuition Auction For most small universities, it is difficult to get your story heard on a national level. You may have a brand that is strong, a message that is true and relevant, a...November 3, 2006
Identity Crisis
Alright, let's get started with this one—"Mmm hmmm, oh yeah, it's a horse. He's playing the guitar, or maybe a cello?" OK, interesting take, let's look at this one here—"Ooh, yes. It's a sock…a tube sock. And it's smiling!" Right,...August 23, 2006