posted March 26, 2008 1:59 PM EST
The Millennial research has provided our industry with foundational, insightful information that anyone who is attempting to communicate with today's youth needs to pay attention to. What continues to surprise me is how research that was done over ten-years ago is still proving true about this generation.
posted December 20, 2007 12:12 PM EST
by Steve DePuys
Do you understand the difference between the "Features", "Advantages" and "Benefits" of your products how grasping them and effectively communicating it to the marketplace could radicalize the way you and your customers see your products?
posted June 07, 2007 11:31 AM EST
You like me, you REALLY like me. Well, apparently our people enjoy working at TIG because that’s how you win. Thanks to all the little people who made this possible…
posted May 09, 2007 10:32 AM EST
by Paul Hart
It’s here. The day we’ve been waiting for is finally here. For years, I’ve known the time was coming when you, me, anyone could watch video online–and it would go to work like a new Hummer H3 going through a sandbox. No plugins to download, no pop up windows–seamless.
by Steve DePuys
Who makes the initial call to an ad agency or marketing consultant? Is it the CEO who is frustrated with the brand his company has developed? Is it the IT administrator who says, “No, I don’t design websites”? Is it the volunteer coordinator who knows she isn’t equipped to handle a true marketing campaign? The answer is: sometimes. But surprisingly, more often than not, it is the professionally trained marketing director or corporate communications manager that stands up and says, “We can’t do this alone.”